Support the Study
Support the Napa Valley Wine Study –
Help Shape the Future of High-End Wine in Napa Valley
The Napa Valley Wine Study is an independent research initiative designed to better understand the collectors and highly engaged buyers who shape the premium wine market in Napa Valley. For nearly a decade, I’ve believed there is a meaningful gap in the wine industry: we track sales data, but we need to do better to deeply listen to the people who care most about these wines.
This study exists to change that. Through thoughtful, qualitative interviews, the goal is to capture insights that can help wineries, collectors, and wine regions better understand one another and strengthen the future of premium wine.
This project is something I care so deeply about that I took a step back from my job at Parallel Napa Valley to work part-time, and am conducting it as an independent researcher. In addition to a self-imposed pay cut, it also means I’m currently funding the work myself—time, interviews, research, analysis and the technology required—because I believe the insights could genuinely help wineries, collectors, and the broader wine community better understand each other during a time of change in the industry.
If this work resonates with you, I would truly appreciate your support. That might mean participating in the study, sharing it with others who care about Napa Valley wines, or helping support the research financially. Even small contributions make a real difference and help me continue expanding the number of interviews and insights I can gather.
If you believe in the value of independent research, I invite you to support this work—whether by participating, sharing the study, or contributing financially. Independent insight benefits the entire wine community, and your support helps ensure these findings can be gathered, analyzed, and shared widely.
This study exists to change that. Through thoughtful, qualitative interviews, the goal is to capture insights that can help wineries, collectors, and wine regions better understand one another and strengthen the future of premium wine.
This project is something I care so deeply about that I took a step back from my job at Parallel Napa Valley to work part-time, and am conducting it as an independent researcher. In addition to a self-imposed pay cut, it also means I’m currently funding the work myself—time, interviews, research, analysis and the technology required—because I believe the insights could genuinely help wineries, collectors, and the broader wine community better understand each other during a time of change in the industry.
If this work resonates with you, I would truly appreciate your support. That might mean participating in the study, sharing it with others who care about Napa Valley wines, or helping support the research financially. Even small contributions make a real difference and help me continue expanding the number of interviews and insights I can gather.
If you believe in the value of independent research, I invite you to support this work—whether by participating, sharing the study, or contributing financially. Independent insight benefits the entire wine community, and your support helps ensure these findings can be gathered, analyzed, and shared widely.