Call for interview participants
The wine industry has studied Napa Valley for decades — the vineyards, the winemakers, the critics, the market data.Nobody has seriously asked the buyers.
The Napa Valley Wine Study is the first independent qualitative research into the psychology of high-end Napa wine buyers — the people spending $100+ per bottle with real cellars and real opinions.
I'm conducting in-depth individual interviews to understand what actually drives purchase decisions, loyalty, and loss at this level of the market.
If you're a serious Napa wine buyer, your perspective is exactly what's missing from this conversation. Use the Join the Study button to share yours...
Thank you for your interest in the Napa Valley Wine Study
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